May 28 2009
Prudential Vallarta Announces New “Exceptional Value” Program
Prudential Vallarta Realty has just announced the launch of their new “Exceptional Value” program for identifying properties with exceptionally low pricing in relation to value.
Says Broker/Partner Tere Kimball, “We are providing this new service to our buyers as a way of helping them find the best values for their specific property profile. It’s really an efficient way to match buyers with the best values in the market.”
Profiles and photos of the properties designated as having Exceptional Value are listed on the agency’s website: www.prurealtypv.com. Kimball said, “Of course, we believe that all of our listed properties represent attractive values – or we would not have accepted the listing.” But she said the new “EV” category represents “a positive response to new and very challenging market conditions. With an innovative program like Exceptional Values, we can help the buyer cut through the confusion caused by trying to review just too many properties.”
She noted that “In one sense, the oversupply of inventory in all real estate markets today has made it more difficult for clients to sift through the enormous number of product options and reach a decision with confidence. Our “EV” program pre-screens properties for buyers and gives them a realistic focus on a manageable number of choices in their price range and preferred location.”
The criteria for selecting Exceptional Value properties always begin with “location, location, location,” says Kimball. Other important factors include access, design, views, amenities, finishes, square footage (covered and open), energy efficiency, and quality of ownership documentation.
Prudential Vallarta does a formal Comparative Market Analysis to assure that each “EV” property offers a clear price advantage over similar products in the same market.
“We also consider resale and rental potential,” Kimball said. “But we can’t be 100% scientific. There is always some degree of instinct and judgment in real estate. But we find that the truly Exceptional Value properties tend to stand out clearly from the average values in each product category.”
The Exceptional Value program does not focus on “cheap” properties, Kimball explained. “It’s all about the relationship between price and quality. For example, we have included a number of Exceptional Value properties priced in the millions of dollars. They are great buys. But the EV price range begins at less than US$100,000.”
Prudential Vallarta is the leading listing agency in the Puerto Vallarta/Nuevo Vallarta region, with nearly two hundred properties listed exclusively with the agency. “We recognize that what really counts is the buyer’s preference and judgment – not ours,” Kimball said. “Ultimately, we listen to the buyer for guidance – not to our own opinions on value. ”
“But we do think our new “EV” system can be an excellent tool for home and investment buyers entering this complex but very exciting market.”
![]() |
Tere Kimball Prudential Vallarta Broker
Prudential California Real Estate, Vallarta Division
Phone from US and Canada: 1-800-778-3639. Local number: 322-226-2690. |
